Thanks to Ben for the post below, but we’ve got to get the word out. Big fall clearance sale all weekend long. We’ll even be open on Sunday! Check it out!
Hi everybody, Ben here.
I tried to find a picture of a match with angel’s wings, but no luck, and since my photoshop skills are rivaled only by those of Stevil, here’s a picture of a box of matches and a pellet gun on some crappy flooring.
These days I feel like every time I post anything up here my gut instinct is to title it something along the lines of “Is this thing on?”, “Anybody out there?”, “Hello?”, “My turn again?”, or any variation of those sentiments.
This time it was Dennis Porter (oh wait, that’s not him. There he is, clearly consorting with the enemy and planning the downfall of civilization as we know it) who told El Jefe that I should update the OOOBS blog. My response was along the lines of “I’m the only one who ever does.” To which he replied “I know”. What can I say, these days when I write something it is usually on our own site. I’ve got some good ones on there if I do say so myself. Seriously, you should read all of them. I think this one is my favorite. It suits my sometimes pissed off, usually opinionated, old (school) mechanic sensibilities. That’s why I wrote it.
Therefore it is time for a blog. And since I’m the one doing it I shall use it to my own ends. If you don’t like it you can go back to not checking the blog page. Or if you need your daily account of what all the cool kids are up to you can see what facebook has to say about daily soups. ZING!
This shall be a telling of the beautiful, strange, constantly evolving and long standing friendship between Swobo and One On One. Or more specifically Gene and Jen, since it all began long before the shop existed. Sometime back in the first half of the ’90s, which was the decade just before the new millennium for you young kids, a bond was formed. Nobody knows how it all started. Well, Geno might if he can remember, but it’s safe to say that a fire was lit that day. Most likely literally. I’m pretty sure that one of the first times I ever met Geno, at the Sawtooth Invitational MTB race in my home town of Grand Marais, he was wearing a first generation Swobo Merino jersey. These days known as The Trad. As in “traditional”. Look at you smarty pants. Most people will know that the legacy of Swobo began with clothing, and specifically wool. Because wool is awesome. There were a few other non-riding items like the infamous Sideliner jacket.
photo courtesy of Stevil
Which we would like to reintroduce to the line by the way.
When Swobo went off the air the first time we were all completely bummed out. Then about the time that we were tearing out the walls of the sauna and finding money, condoms, syringes, etc. to make room for bikes, coffee and art, we found out about the resurgence. Stoked. The following year bikes were added. Stoked again. We sold the hell out of the stuff for the next 5 years. Then things all went south again and V.2 died. Bummed. About the time I was packing up my life into a big truck and taking a long drive west little tidbits of info started to pop up. Swobo was being sold to someone new, Swobo was perhaps moving out of central California, Swobo would be coming back to life again (maybe the brand is kind of like the undead, drip some warm blood in its mouth and voila!). I kept my ears open, always wondering and asking people, “Who?”, “Where?”. About 6 months after settling in Fort Collins, the story was that the brand was coming here. I called the knower of all things, Geno, for the low down. He helped me track down El Jefe, and now here I am, sitting at my desk shamelessly promoting the brand and myself on the OOOBS site. Giddy up sucker!
What makes Swobo stand out from the packed house of bike brands in this country is that it (we) are a social brand. It is a brand that people LOVE to interact with. Sometimes overly so. There are some things that we don’t need to know about you. That being said, we’ll still let you crash on our couch when you get tired.
We’re a little weird, but that’s ok because so are you.
Anyway, to continue with my tale of friendship, One On One is the pinnacle of what we at Swobo love about shops, both during my time there, and continuing now that I am on this side of the relationship. We love the interaction, input, mutual promotion and admiration, and we really love it when we’re all in the same place at the same time. It’s like a big dysfunctional family reunion, and that just equals fun. When people or other shops just don’t really get us or what the brand is about, don’t understand how internal hubs work or why they are so awesome (we’ve had shop owners and mechanics tell us that they can’t figure out how to get the rear wheel off. That’s just sad.), or claim that they just can’t figure out how to sell the bikes to people, we pretty much always ask if they’ve ever been to Minneapolis and One On One. Most of the time the answer is no. If you ask me, everyone in the industry in any capacity could learn a lot about the way things should and can be by spending a little time in the twin cities riding bikes and visiting shops.
Now let’s make this about me for a minute. Partly because I’m writing this so I can, but mostly because I’m awesome. I am really happy to still be a part of the bike business. I’ll admit, I was pretty burnt out on the daily grind of shop and wrench work there at the end, but bikes are in my blood and I don’t think I can ever get them out. Designing bikes is something that I never thought I’d do. Most of the folks that I know who are bike designers are either accomplished framebuilders, engineers, or literally “designers” and basically just come up with paint and graphic schemes. I’ll admit it was a bit daunting the first time El Jefe said essentially “Here’s a blank piece of paper, come up with a bike”. Therefore I want to call out the fact that if I didn’t have the background of all those years at Kenwood Cyclery and then One On One, working for people that trusted me to know what I was doing and do it correctly, on all manner of bikes new and old, I would not be in the position nor have the knowledge to do what I am doing now. I want to say a great big thank you to everyone who has helped me get here, and it’s because of you that things like this are becoming a reality.
I’d say that’s pretty rad. All that said, I know a lot of people are being a tad bit whiny right now about the fact that we do not have a more extensive clothing line at the moment since the brand came to existence through wearables. Trust me, we want to add more clothing and bring back some of the old favorites too. We would love that. However, until all of you people buy a bike and we can get a third person into this office with us, El Jefe and I are too damn busy worrying about other stuff to have the time. Anybody that would care to have a labor intensive, time consuming, and non-paying internship for a year can come out here and we’ll throw clothing on your plate.
One On One, we love you guys. And with that we’ll throw a big fat skid across the finish line in the alley.
We’ve got some really cool mountain bike photos going up this weekend. HUGE prints. Its gonna be sweet. Opening reception Saturday April 19, 7:00pm.
Its been a great winter for getting outside and playing in the snow, and like it or not I have a feeling we’ve still got a fair bit of winter left. Remember April last year? We’ve got a few fatbikes on hand from Fatback and Surly that are ready to eat up the rest of the winter and keep you smiling into the summer and beyond. Highlights include Aluminum Fatback complete bikes from only $2000 and Pugsleys starting as low as $1150. Check out our complete closeout price list below!
|One On One Demo and Closeout Bikes|
|Bianchi||Oltre Dura Ace Di2||57||$12,999||$7,999|
|Bianchi||Sempre Ultegra Di2||53||$4,999||$3,350|
|Bianchi||Sempre Ultegra Di2||57||$4,999||$3,350|
|Bianchi||Via Nirone Sora||57||$969||$640|
|Bianchi||Via Nirone Tiagra||50||$1,199||$850|
|Bianchi||Via Nirone Tiagra||57||$1,199||$850|
|Bianchi||Via Nirone Tiagra||61||$1,199||$850|
|Fatback||170mm hub, X9 kit||M||$3,000||$2,150|
|Fatback||170mm, 1x X7 kit||L||$2,800||$2,000|
|Fatback||190mm hub, X01 kit||XS||$3,699||$2,650|
|Fatback||190mm hub, X7 kit||LG||$2,800||$2,000|
|Ibis||Ripley SLX kit||L||$4,700||$3,500|
|Santa Cruz||Bronson Aluminum RAM||L||$5,114||$4,000|
|Santa Cruz||Highball Aluminum custom||L||$3,200||$2,000|
|Santa Cruz||Highball Aluminum RXC||SM||$2,100||$1,500|
|Santa Cruz||Juliana RXC||XS||$2,199||$1,600|
|Santa Cruz||Juliana DXC||M||$1,699||$900|
|Santa Cruz||Tallboy Carbon RXC||L||$4,150||$2,850|
|Santa Cruz||Tallboy Carbon RXC||M||$4,150||$2,850|
|Santa Cruz||Tallboy Carbon RXC||XL||$4,150||$2,850|
|Surly||Pugsley Special Ops||M||$2,450||$1,550|
“Sempre” means forever in Italian. And the Bianchi Sempre is a bike that makes you feel like you can ride forever. Light and responsive full-carbon fiber frame and fork, Ultegra Di2 electronic shifting, Fulcrum wheels, and subtle yet eye catching styling makes this a real screamer. We’ve got 2 lightly used demo bikes, completely serviced and ready for years of fast, smooth riding. 53 and 57cm available. MSRP on these bikes is $5000, our demos are priced to fly at $3350.
Next up in our demo fleet is a Santa Cruz Juliana. Its a medium frame, DXC build kit (deore, rockshox, avid). MSRP $1700, on sale for $900. We also have an XS size available. This is a great bike to get into mountain biking with or upgrade your hardtail to see why full suspension is the beez kneez. All of our demo bikes have been completely tuned and are ready to ride, have low mileage, and are in great shape cosmetically.
We’ve got our demo fleet ready to ride and roll out the door at blowout prices. First up is this 2013 Santa Cruz Tallboy Carbon. This beauty is a size large, equipped with the RXC build kit (mix of SLX, Deore, XT, Avid) with a Fox fork and rear shock, thru-axles front and rear. The Tallboy is simply the best 29er xc bike out there. List price is $4200, our lightly used demo is ready to go for $2850.
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